Your Guide To London Rag’s Spring/Summer Trends 2025
This year, it's all about embracing your soft feminine power! Going back to the roots, gaining some ground, and getting in touch with the basics. Authenticity being at the crux, the trends this year seem to revolve around classic minimalism, cottage core, retro futurism, and some rich girl aesthetic which is an intriguing mix. Cultural diversity is also on a high which brings about some fun micro trends which the Gen Z seem to love and indulge in.
The color palettes of this season are the most interesting with an elaborate selection which caters to a wider audience. From beautiful pastels for spring and summer, we also have the Pantone Mocha Mousse shade which is versatile and easy to style. Neutral tones are classics and you just can't go wrong with them. They give ensembles a sophisticated and classy flair which gives a luxurious aesthetic. We also see that the 'pop of colour' trend is still taking a high road this season with texture taking the center stage. A little bit of red or a lettuce green pop, an accentuating accessory can change the overall look.
The one aesthetic that we just can't get over is the weird, ugly chic trend with the food marketing invoking the best in fashion. From literal baguette bags, the iconic Balenciaga Lays packet bag to orange heel and camel toe shoes, the fashion industry seems to be taking the term "yummy fashion" to new heights. "The weirder, the better" is what the Gen Z seem to be thinking, and 'weirdly', it's working and we're here to see where it goes from here.
And of course, we can never let go of our roots, so timeless pieces such as minimal jewelry, denim, a classic coat, some ballerinas, are the classic staples that fit perfectly in this year’s trends as the base of ensembles.
Below are some of the Spring/Summer trends and aesthetics that we just can’t get over.
Pastels
It can’t be summer without some pretty pastels to make you feel light and bright in the sun. Pastels have this versatility and softness which also complements well with the mocha mousse trend and other neutrals to bring about some intriguing visual aesthetics.
Cottagecore
Summer is all about romantic zing life, and the cottagecore aesthetic does just that. With pretty dainty prints, lace corsets, cute bows, and some subtle stripes and checkers, the aesthetic brings about a joy which is heartwarming and light.
Food Fashion
The food fashion aesthetic is at an all time high with even luxury brands indulging in it and bringing about a revolutionary change in the marketing world. A sensory tactic, the food fashion aesthetic brings you a sensory experience through food, relating to the product which invokes intrigue and curiosity.
Mocha Mousse
Whatever Pantone says, hoes, and the mocha mousse color trend is one that we absolutely adore. Versatile, and ideal for all seasons, neutrals also are a go-to for most people with their sophisticated allure. The mocha mousse shade is just about edgy as it is sophisticated, Best of both worlds in one!
Classic Pieces
Never letting go of our roots, classics make a beautiful base to play on as well as make a quiet luxury statement all in themselves. You just can’t ever go wrong with a classic pair of ballets or some beautiful denim jeans that fits you right.
